Checking the River

This is what I find in 5c/10c $10 against one opponent post flop

People will chase draws and if I flop top pair, top kicker and have a good draw as well I'm very happy

Example I have AQh raised out of position and called by one opponent

Flop QJ3 with two hearts, I bet half pot, villain flat calls, turn is nothing card and I bet 3/4 pot and get flat called river is nothing again and I check it, and get bet into, I virtually always find that chasers expect everyone to be the same and that they think I've missed a straight or flush draw so they bluff the river, I've called many bets in this situation and rarely loose. They really go for that check on the river as it's what they would do chase and check if missed.

I bet my big draws, most 5c/10c players want free cards and this really shows, plus I find they will bluff at the pot but will rarely call a bet on the river from me if they check and I bet.

I think I should re-raise them more often than just flat call, they may just fold anyway, but perhaps they will call just to make sure and if they do fold it leaves the doubt in their minds that they were bluffed of the pot.

Was chased hard today, I had two pair on the flop and bet it aggressively, a J made me a gut shot straight, river was a J opponent went all in for the few cents he had left I called he'd been chasing a gut shot and was unhappy about the split pot, I'm thinking but for the J you would have blew your stack off looking for 1 of 4 cards.